{"id":7035,"date":"2024-05-13T16:27:16","date_gmt":"2024-05-13T19:27:16","guid":{"rendered":"https:\/\/iclips.com.br\/help\/como-configurar-o-calculo-por-cpm-no-meu-pi\/"},"modified":"2024-09-16T13:04:45","modified_gmt":"2024-09-16T16:04:45","slug":"como-configurar-o-calculo-por-cpm-no-meu-pi","status":"publish","type":"post","link":"https:\/\/iclips.com.br\/help\/como-configurar-o-calculo-por-cpm-no-meu-pi\/","title":{"rendered":"Como configurar o c\u00e1lculo por CPM no meu PI?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Aqui, voc\u00ea vai saber mais sobre:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/iclips.com.br\/help\/como-configurar-o-calculo-por-cpm-no-meu-pi\/#O_que_e_o_CPM\" >O que \u00e9 o CPM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/iclips.com.br\/help\/como-configurar-o-calculo-por-cpm-no-meu-pi\/#Configuracao_da_tabela_de_precos\" >Configura\u00e7\u00e3o da tabela de pre\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/iclips.com.br\/help\/como-configurar-o-calculo-por-cpm-no-meu-pi\/#Criacao_da_PI_de_Internet\" >Cria\u00e7\u00e3o da PI de Internet<\/a><\/li><\/ul><\/nav><\/div>\n<ul>\n<li><a href=\"#cpm\" rel=\"noopener\">O que \u00e9 o CPM?<\/a><\/li>\n<li><a href=\"#tabela\" rel=\"noopener\">Configura\u00e7\u00e3o da tabela de pre\u00e7os<\/a><\/li>\n<li><a href=\"#PI\" rel=\"noopener\">Cria\u00e7\u00e3o da PI de Interne<\/a>t<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"O_que_e_o_CPM\"><\/span>O que \u00e9 o CPM?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O <a href=\"https:\/\/rockcontent.com\/br\/blog\/o-que-e-cpm-cpc-e-cpa\/\" rel=\"noopener\" target=\"_blank\"><strong>Custo por Mil Impress\u00f5es (CPM)<\/strong><\/a> \u00e9 uma forma de pagamento utilizada na compra de m\u00eddia de internet, que consiste em negociar um valor para cada mil impress\u00f5es de um an\u00fancio. Ou seja, o n\u00famero de vezes que essa publica\u00e7\u00e3o foi exibida ao p\u00fablico.<\/p>\n<p>O c\u00e1lculo do CPM acontece da seguinte forma:<\/p>\n<p><img decoding=\"async\" class=\"hs-image-align-none\" style=\"width: 511px;\" src=\"https:\/\/355484.fs1.hubspotusercontent-na1.net\/hubfs\/355484\/Sem%20T%C3%ADtulo-1.png\" alt=\"Sem T\u00edtulo-1\" width=\"511\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Configuracao_da_tabela_de_precos\"><\/span>Configura\u00e7\u00e3o da tabela de pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Para garantir que o c\u00e1lculo funcione da maneira correta, o primeiro passo \u00e9 configurar essa op\u00e7\u00e3o na <a href=\"https:\/\/help.rockcontent.com\/pt-br\/como-cadastrar-a-tabela-de-pre%C3%A7os-do-ve%C3%ADculo-incluindo-a-audi%C3%AAncia\" rel=\"noopener\" target=\"_blank\">tabela de pre\u00e7os<\/a> dos seus ve\u00edculos de internet.<\/p>\n<p>O caminho \u00e9: <strong>Configura\u00e7\u00f5es&gt; Ve\u00edculos &gt; criar um novo ve\u00edculo ou selecionar o desejado &gt; e clicar no item Tabela de Pre\u00e7os<\/strong>, presente nas op\u00e7\u00f5es de navega\u00e7\u00e3o superior.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8697\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1-1024x441.png\" alt=\"\" width=\"1024\" height=\"441\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1-1024x441.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1-300x129.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1-768x331.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1-1536x661.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/vei-1.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Ao seguir este caminho, \u00e9 necess\u00e1rio selecionar em qual o &#8220;<strong><em>tipo de m\u00eddia<\/em><\/strong>&#8221; e a &#8220;<strong><em>pra\u00e7a<\/em><\/strong>&#8221; que voc\u00ea deseja inserir a tabela.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8698\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2-1024x261.png\" alt=\"\" width=\"1024\" height=\"261\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2-1024x261.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2-300x77.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2-768x196.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2-1536x392.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-2.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\nO c\u00e1lculo por mil impress\u00f5es (CPM) <strong>est\u00e1 dispon\u00edvel apenas para os PIs de Internet<\/strong>. Por isso, selecione a op\u00e7\u00e3o em &#8220;Tipo de m\u00eddia&#8221; e preencha a venda com a op\u00e7\u00e3o <strong>CPM.<br \/>\n<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8699\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss-1024x234.png\" alt=\"\" width=\"1024\" height=\"234\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss-1024x234.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss-300x69.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss-768x176.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss-1536x352.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/nesss.png 1891w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Feito isso, selecione os campos preenchidos e clique em &#8220;Salvar Selecionados&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8700\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec-1024x210.png\" alt=\"\" width=\"1024\" height=\"210\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec-1024x210.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec-300x62.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec-768x158.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec-1536x315.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/selec.png 1905w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Criacao_da_PI_de_Internet\"><\/span>Cria\u00e7\u00e3o da PI de Internet<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Ap\u00f3s garantir o preenchimento da tabela de pre\u00e7os, voc\u00ea pode <a href=\"https:\/\/help.rockcontent.com\/pt-br\/como-montar-um-mapa-de-m%C3%ADdia-pi\" rel=\"noopener\" target=\"_blank\">criar seu PI normalmente<\/a>.<\/p>\n<p><strong>O caminho \u00e9 contratos &gt; PIs &gt; Novo PI<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8701\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi-1024x415.png\" alt=\"\" width=\"1024\" height=\"415\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi-1024x415.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi-300x122.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi-768x312.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi-1536x623.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pi.png 1903w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Preencha as informa\u00e7\u00f5es de acordo com o ve\u00edculo preenchido na tabela de pre\u00e7os<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8703\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-4.png\" alt=\"\" width=\"565\" height=\"580\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-4.png 565w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/novo-4-292x300.png 292w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/p>\n<p>E siga configurando seus valores:<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-8702\" src=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1-1024x437.png\" alt=\"\" width=\"1024\" height=\"437\" srcset=\"https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1-1024x437.png 1024w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1-300x128.png 300w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1-768x328.png 768w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1-1536x656.png 1536w, https:\/\/iclips.com.br\/help\/wp-content\/uploads\/2024\/05\/pis-1.png 1900w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Ainda precisa de ajuda? \u00c9 s\u00f3 nos chamar no suporte@iclips.com.br ou no chat da plataforma e vamos te ajudar<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Confira o passo a passo para c\u00e1lcular autom\u00e1ticamente o CPM.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-7035","post","type-post","status-publish","format-standard","hentry","category-media"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Suporte iClips","author_link":"https:\/\/iclips.com.br\/help\/author\/suporte-iclips\/"},"uagb_comment_info":0,"uagb_excerpt":"Confira o passo a passo para c\u00e1lcular autom\u00e1ticamente o CPM.","_links":{"self":[{"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/posts\/7035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/comments?post=7035"}],"version-history":[{"count":3,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/posts\/7035\/revisions"}],"predecessor-version":[{"id":8704,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/posts\/7035\/revisions\/8704"}],"wp:attachment":[{"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/media?parent=7035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/categories?post=7035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/iclips.com.br\/help\/wp-json\/wp\/v2\/tags?post=7035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}